Tuesday, July 1, 2008
Ideas
Fortunately I belong to a fairly esteemed group of alumni directors from around the country. They share their epiphanies. Most all of the directors of the large schools in the Big 10, Pac 10, ACC, SEC and Big 12 are outgoing, bullish on their institutions and definitely pro alumni. They believe in the power of alumni and university partnerships and they are pretty darn good at what they do.
For instance the LSU alumni association and their director Charles Roberts became the manager of the campus shelter subsequent to Hurricane Katrina. He and his staff became overnight hotel managers and did not go home for 2 weeks during the aftermath. Archie Griffin…yes that Archie Griffin is the alumni director at Ohio State. His Association hosted a party for 70,000 people the night before their championship football game. Finally, Howard Wolf—alumni president at Stanford lunches with Google and Yahoo CEOs and truly understands how to communicate in a technological world gone amuck. They all share their insights.
But let’s get back to some new ideas. Unlike rocket scientists (like Ellen Ochoa ’80, Deputy Director of NASA and former astronaut), but not quite as much as Baseball Managers (like Bud Black ’79), alumni directors are prone to being second guessed. So here is what I want you to do: Send me your ideas and suggestions for our Alumni Association. Here is my email: herrick1@mail.sdsu.edu I promise I will give them real scrutiny and consideration. Not only that I’ll share them with these other alumni directors at next month’s meeting.
Perhaps, together, we can evolve something significant for San Diego State and our alumni. Thanks.
Friday, April 25, 2008
Old Guys Rule
Some weeks just happen to hit one demographic disproportionately. Such was this one where I got a healthy helping of our greatest generation.
I felt like I was in a marvelous time warp where civility and gratitude reigned; where family, country, service and alma mater mattered.
Now don’t worry, I am not going to start sermonizing. And I am sure I can find some nice things to say about 20 and 30 somethings and even teenagers if pressed. But to be in the company of these Aztec octogenarians this week leaves me compelled to brag some and to beam and tout.
Monday was a luncheon honoring the founders of the war memorial on campus. President Weber hosted them for lunch and spoke to the importance of the “obelisk’s solemnity,” and its historically essential affect on our current students. He emphasized our commitment to current veterans and reiterated State’s gratitude to the founding group of the memorial.
Then Ed Moore (’43) got up. He spoke of his pride in all of the people in the room and to his gratitude that the university (actually “college” to these guys) has embraced the memorial and the annual ceremony honoring fallen Aztecs. Then he went and said some beautiful things about everyone one of the founders including Anthony Ghio (’43), (Anthony has been a community icon via Anthony’s Restaurants. He has modestly and quietly been devoted to the community for 60 years) Harry Hodgetts (’41) and Bob Menke (’43). Harry played on the 1941 national championship Aztec Basketball team and from my well-positioned observation post has spent the intervening decades actively participating, supporting, and working on behalf of San Diego State. Bob Menke has a similar resume of unending service to the University. Along with their wives Pat and Pat, the Hodgetts and the Menkes have been an endlessly generous stream of volunteerism, good advice and financial support. Ed’s speech was laudatory and heartfelt. It was articulate, well-paced and contained an irrepressibly emotional underpinning that stopped 25 dessert forks in their tracks for 15 minutes.
On Tuesday I had an uplifting chat with Tom Ables. He and Nancy are about to celebrate their 60th. That is about the length of time Tom hasn’t missed an Aztecs game. Actually he has missed two, but we are talking home and away! During those decades Tom has had close relationships with every single football coach, basketball coach and athletic director. He has provided NCAA-legal employment for scores of players, designed Aztec logos, written hundreds of Aztec newsletters and felt the joy of victory and agony of defeat over and over. Beyond his pro bono work - yes it is all pro bono - Tom has contributed towards Aztec scholarships generously forever. A truly amazing guy. Even his recent hip replacement surgery was scheduled around Aztec football. Can any of us claim commitment on this magnitude?
Well, maybe Leon Parma can. I had the pleasure of meeting with Leon on Wednesday. Leon, class of ’51, has a mind-blowing resume which includes owning lots of companies, partly owning the Padres, quarterbacking the Aztecs, being president of Sigma Chi, bringing the first Super Bowl to San Diego, donating millions to SDSU and, oh yeah, being best buddies with President Gerald Ford. But there we were watching the video clip of his speech at our alumni center ground breaking where he said that “everything good that has ever happened to me and my family was a result of San Diego State.” Leon takes humility and grace to a heretofore unknown stratum.
Service. Commitment. Humility. Passion.
Aztecs.
Friday, March 7, 2008
Groundbreaking
For some reason I had been obsessing over this event for months but the past 2 weeks had been somewhat over the top. I found myself fiddling with the script and making lists on little pieces of scratch paper on planes, in my car, during meetings about other stuff; pretty much constantly.
I guess that is because I had been chipping away at this project for as long as I had been an alumni director which is going on 9 years.
Some years I thought I was the problem, sometimes the school, sometimes the prospects. Usually I just felt like it was a difficult and complicated assignment which we would eventually conquer if enough people kept trying. And eventually enough people did.
So the events leading up to the groundbreaking provided some nice opportunities for historical reflection, some nostalgia for the old building, and some real sense of gratitude for the individuals who stepped up.
What I was left with as the confetti faded away but not before providing us with timeless photos of the historical moment was simply this: Our Parma Payne Goodall Alumni Center will exist because the University and the Alumni Community collectively willed it to happen. And soon we will have a building whose primary output will be the harvesting of good ideas and deeds that come from bringing the alumni community and the University together.

Monday, February 4, 2008
Matt is the type of guy whose compliments are sincere; (he regularly appreciates our monthly newsletter http://alumni.sdsu.edu/enews) and whose criticisms are well thought out and constructive. So recently when he told me about a day he spent with his grandfather-in-law I listened with great interest.
It seems that Matt had some issues surrounding his own grandfather whom he lost a while back. I got the impression that Matt regretted not going on a trip with him and then one day it was too late. Determined to keep his regrets in the “then again too few to mention” category, Matt asserted himself with his grandfather-in-law Jack. As you can see from the attached photologue, Matt persuaded Jack to make a one day, 15 hour foray to his Hometown in Oregon.
When I asked Matt how Stephanie had reacted to his trip with her grandfather he sloughed it off and said “the baby was sick, and it was difficult for her with me being gone.” When I asked Stephanie I got a much stronger reaction, which included some welling up. Made me proud to know him.
So if any of you were thinking about acting out on an impulse that keeps finding its way into your front burner conscious, I’d say go with it. So would Matt.
For photos, visit http://alumni.sdsu.edu/blog/jackbook.pdf.
Monday, January 14, 2008
Sandwich Alum
One thing that always struck me about Jeff was that his courage quotient was off the charts. I will never forget hearing, about ten years ago, that Jeff was about to undergo some life-threatening surgery in order to provide some critical body part for his son’s friend.
So, knowing where he lives in the winery area of north Poway, I asked him recently how he had fared during the fire season. I guess I wasn’t too surprised to hear he’d fought the fire all week. I think you will find the following photo-journalistic account of his and his neighborhood’s saga (Including Derek Cohen, SDSU ’85 and his son Zack) as fascinating as I did:
http://goodall.cc/firestorm_2007.htm
Friday, December 14, 2007
Aztecs to Write Home About
So while Jan was being interviewed and videoed about her difference-making involvement in granting scholarships to future Aztec alumni, Jim sat on a concrete planter in front of the Athletics building returning phone calls and answering emails. As the president of Costco, idle time is not an option for Jim Sinegal.
As alumni director, I enjoyed golf-cart chauffeuring and being a part of the subsequent conversation with Jan, Jim, President Weber, Vice President Carleton and Education Dean Rick Hovda.
Steve asked Jim about Sol Price, founder of Price Club and a mentor to Jim. “I go to lunch with Sol every few months, Jim said. He is 90 and still as sharp as ever. He treats me as if I am still an 18 year old shelf stocker.”
The irony here is that Jim is the CEO of one of the world’s greatest retail operations. As one of Time Magazine’s “2006 Top 100 Most Influential People” you would think he might project something other than immodest humility.
But he doesn’t. Steve and Jim talked about Sol Price. The president stated that Sol once told him that he would best serve SDSU by being a harsh critic. He may have been, but the result of Sol’s vision and SDSU’s talent was what Dr. Weber characterized as the “most important thing the university has ever done.” He was talking about the City Heights project where State took over the management of Rosa Parks Elementary, Monroe Clark Middle and Hoover High School. In fact, the Sinegals are using the model at Seattle University.
Hearing Steve and Jim talk about the visionary Sol Price fueled some more of my Aztec pride. Sol Price, Jim Sinegal and Jan Sinegal are the type of people who tackle monumental social challenges. Through their experience, creative problem solving and extreme generosity they actually improve our world.
Just the type of Aztecs you’d want to write home about.
Friday, December 7, 2007
The Football Operations Center
This is a great place. Before it became the Football Operations Center it was a wedge of dirt between Choc Sportsman Oval (Aztrack) and Terry Pool and Peterson Gym. Don Coryell spent some quality time on this very spot. In 1986 in Denny Stolz’s first year we won the WAC and made it to the Holiday Bowl. In January 1987 Fred Miller and Al Luginbill fired up the local construction and contracting community with an enthusiastic plea for a better facility for Athletics. Those guys could get pretty fired up. Bill Cowling of Dixieline Lumber jumped up and said “Count me in for the lumber.” Dozens of others joined the parade and this building got built as if it were an old fashioned barn raising. The Associated General Contractors led by Bill Burke and Art Lujan were among the dozens of generous entities that stepped up and provided tradesmen and sub contractors to handle every aspect. They did it all for football season tickets. By 1988 this $3,000,000 building was operating at a total cost to SDSU of only $70,000.
This became the hub of the athletics department. While the majority of the staff sweltered or froze in Peterson Gym our athletes got taped up, weight trained, counseled, and tutored here. It was a state of the art athletic oasis.
Then John Moores came along and built a better oasis and plenty of other stuff. Fred’s lament that we had no competitive facilities has been completely eradicated in the past 20 years.
So now we are going to build something even better on this historic site: Our Alumni Center. This is going to become an even more incredible gathering spot for Aztecs than this FOC. But that will remain a topic for another day. Gotta pack up.