The Montys

If this were twitter I would have only 140 characters and already spent half. But it isn’t. This is about the Montys - one of those classic timeless traditions where humans actually eschew thumb communication and enjoy the grandest and most satisfactory of all interactive options: The one where you are actually face-to-face.

There are so many ways I could go about this. I could provide a post-game recap with facts and statistics. I could ramble from my insider’s perspective about event anxiety and relief. I could mention all the Aztec celebrities sitting courtside (so to speak). I could glowingly describe the fabulous body of work by the awardees, which would inevitably instill much pride. I could enthusiastically brag about the venue, the vignettes, the musical theater singers, the songs and lyrics, the production values, the food, the wine, the decorations, the joyousness of the presentations, the uplifting personas of so many Aztec alumni and the overall collective assessment that the event bespoke class.

But I won’t. You had to be there. Hopefully, next time you will join us.

NIT

It is often claimed that we are a bit obsessed with athletics in the alumni business. But there is just so much you can accomplish with Facebook and Twitter (Although this u-Tube video paints a decent picture: http://www.youtube.com/watch?v=VRXHQ-fgwIM)

But in the aftermath of our basketball team’s dramatic conquest Wednesday night, it is impossible to not marvel at the power of athletics.

I saw grown men cry. I shared the exultation with people in their 30s, 40s 50s, 60s, and 70s. I saw 12,000 Aztec fans will Steve Fisher’s fine squad to Gotham for the NIT Final Four.

But most of all, we saw the culmination of ten years of student zaniness known as "The Show." Recently featured on the cover of 360 Magazine, our wild and crazy student section has been honing its we-can-make-you-miss-a-critical-free-throw act for many seasons. With 42 seconds left, St. Mary’s NBA-bound point guard, Patty Mills, and his 86% foul shooting rate stepped to the line in a tie game. He was faced with 500 demonstrative, big-head-wielding, jumping up and down, screaming, banana suit wearing, and certified crazy students. Clang.

The subsequent court storming by the young, witnessed by the old, was a convergence of monumental emotion. Twelve minutes later, Ritchie, Lo, and Kyle - our three mega stars - who all prevailed over significant challenges to forge our fantastic season, finally emerged from the mob scene love fest.

Can’t find that on Linked-In!

We Need Stuff

As you may know we are building an alumni center. The Parma Payne Goodall Alumni Center will open this summer. We certainly hope you come and visit.

What is an alumni center? Well, it will be a building for you, our alumni. A place to meet old friends, and to access faculty and students. A place for history and memories. A place to check in with cutting edge knowledge. A place to remind you of the power of San Diego State, and to enjoy the burgeoning relevance of your alma mater.

So today I am asking for your historical artifacts. We need Del Sudoestes, blue book ball posters, theater and musical programs from decades past, ticket stubs from Bob Dylan in Peterson Gym, Oingo Boingo at the Backdoor, Jimmy Buffet at the OAT and X-Fest in Aztec Bowl. We need your intramural trophies and your letters from Dean Peterson. We need the tangible evidence of your memories. And we need your books; books relevant to San Diego State and books by our alumni are to be featured—if we only had them. We need your photographs. In short, we need alumni artifacts.

If you have been packing these things around for 10 or fifty years you might as well give them to us. We expect the Parma Payne Goodall Alumni Center, like San Diego State itself, will be around for at least another 112 years. We will take good care of your donations and avail them to generations of Aztecs to come so if you are so inclined please let me know at herrick1@mail.sdsu.edu.

Oh, there is one more thing. We need a Grand Piano. Can’t hurt to ask.

Buzz Matters

There probably isn’t another college campus in this country with more great news associated with it these days than SDSU. Right now we’re dancing in clover. Here are a few things to be happy about if your blood runs towards a red and black hue:

• Our alumna, Kathleen Kennedy, produced the film (“The Curious Case of Benjamin Button”) with the most Oscar nominations.
• This month our cheerleaders won the National Championship: http://goaztecs.cstv.com/sports/c-cheer/spec-rel/011909aaa.html
• Aztec pitcher Stephen Strasburg is widely recognized as the best college baseball player in the country. http://goaztecs.cstv.com/sports/m-basebl/spec-rel/010809aad.html
• Our women’s basketball team, in addition to beating fourth-ranked Texas earlier this year, just whomped BYU by 20. Since we are hosting the NCAA first round at Cox Arena, and since the way it works in women’s basketball is that you get to stay near home, we could very well be playing March 21 and 23 in Cox Arena! http://goaztecs.cstv.com/sports/w-baskbl/09-ncaa-champ.html
• Our men’s basketball team has considerable depth and talent and will undoubtedly make a run at the Dance. The “Show” serves as catalyst for great atmosphere and great wins against substantial Mountain West teams. A few good seats remain at: http://www.ticketmaster.com/venue/82694?brand=qualcommaztecs
• One of our students, Destin Cretton, just won the Jury Prize in Short Filmmaking at the Sundance Film Festival for “Short Term 12.” http://advancement.sdsu.edu/marcomm/news/releases/spring2009/pr012209sundance.html

I am not making this stuff up, check it out for yourself:

And finally, head football coach Brady Hoke has hired coordinators of substance and our own Brian Sipe as QB coach, and has generally convinced all paying attention that the resurrection of Aztec Football is, in fact, possible.

It is, indeed, a good time to be an Aztec.

2009

It is one of the recharging days between semesters where the campus is devoid of students yet the internal engine recovers and prepares for the next wave of minds requiring stimulation.

And what a fine day to work at this awesome place and to be able to reflect on recent events while planning future growth.

Growth, one might ask? Haven’t the economic challenges of our state necessitated reduced SDSU enrollment? Well, yes they have, but we still have 33,000 students whose minds must grow. And we still have 200,000 alumni whose minds are meeting, responding and conquering the hurdles popping up every moment a la whack a mole. Not to mention the stimulation and growth required of our own minds.

Here are some of the issues of the day from an alumni relations perspective:

• How do we properly steward the ownership of 50,000 (growing to 75,000) email addresses?
  
• What is the ideal blend of university perspective versus reporting balance in our communications?
  
• How often do we feature athletics versus everything else going on in the university?
  
• How can we best encourage our constituents (alums) to utilize the wildly popular social and professional networking sites like Facebook, and Linked-in to spread the word about San Diego State events, programs, lectures, entertainment and activities?
  
• In an era of declining annual membership (and surging lifetime membership) how do we finance our quest for greater engagement?
  
• How do we utilize our sprouting Parma Payne Goodall Alumni Center to encourage more alums to visit our campus?
  
• In short, how do we best harness the practical, creative, and generous energies of our alumni to better this institution?

I am certain 2009 will reveal some extraordinary advancement.

Allan Bailey

On December 21st we lost a tremendous Aztec, colleague, co-worker, alumni past president, friend and mentor Allan Bailey. In a career spanning 41 years Allan served the university as professor of accounting, Dean of the college of Business and CFO of the Campanile Foundation. A staple of university relations, a fixture at Aztec athletic events and beautiful role model, Allan was emblematic of the emergent quality of education offered by San Diego State. While at the time of this writing we are awaiting the scheduling of Allan’s campus memorial, I am glad to share the following letter sent to our alumni board of directors.

To Our Alumni Board and Our Past Alumni Presidents

By now I am sure you have all heard of Allan’s passing. I am sorry I could not call you all individually last week so that you did not have to hear it electronically.

But, Allan undoubtedly would have preferred a low-key reaction. It’s just that his impression on our world was so substantial that it is difficult to react in a below-the-radar way.

In recent years we have gotten a glimpse of the great life Allan had outside of San Diego State. We know his wife Nancy, and Allan, and some of his family and friends went on some spectacular trips together. We know that he cherished his family and got nothing but pure joy from having grandchildren. Essentially, we got to know how important Allan’s family was to him. We already knew how important our university was to Allan. More so, we know how important Allan was to SDSU.

In my Allan Bailey mailbox I have 2,556 messages from Allan dating back to September 1999. Wow. That is daily communication for ten years. No wonder I feel like I have lost some hard-to-describe body part comprised of brain, will, heart, soul and gumption.

Allan was a veritable facts machine. He had inordinate quantities of data-- well organized and at his fingertips. But Allan also had the key relationships to go with the information. He had built up huge stores of goodwill at every turn. The President, all the Vice presidents, the board members, the donors; they all had tremendous respect for Allan. And then, to compliment that he had the support and respect and genuine appreciation from everyone else who worked with him. Only now are we beginning to compare notes and realize that Allan was everyone’s mentor. Hundreds of us over the years. How could one person do all that?

I cannot fathom how. But I can fathom how proud I will be to walk into the Allan Bailey Library at the Parma Payne Goodall Alumni Center everyday starting next July. (Thank you Mark McMillin.) Allan and I were to have moved into that building in tandem. But, having all been trained, mentored, coached and inspired by Allan Bailey, my colleagues and I will do our very best every day to carry on the mission of making San Diego State a better place.

Technologically speaking

Recently we have sent out thousands of emails asking people to update their data. Since it is 2008 some of you have pointed out that that it looks “fishy,” and that someone might be “phishing.”

Actually it is all legit. We have contracted with Harris Connect to publish a new SDSU Alumni Directory. Harris has a fine reputation, is the leader in this field nationally, and also published our Alumni Directories in 1994 and 1999.

When the dust clears on this effort we expect to have better, upgraded data and many more valid email addresses to work with.

This leads me to muse about the alumni business in the current day and age. Consider these two anecdotes:

A couple of years back I was trying to get one of our most illustrious donors to sign his pledge form. He had agreed to a dollar amount for our alumni center but had ignored my emails with attachments that required his signature. These, were follow-ups to my phone calls which were follow-ups to our meetings. Finally he suggested I fax him the paperwork. Within minutes he had faxed back a legal $500,000 commitment.

A colleague told me that he was frustrated that his own college aged son was ignoring his calls, text messages and emails. But he discovered he could get an immediate response by posting a message on his Facebook page.

It seems like that until recently we just had the big three: Face-to-face, phone calls and emails on the computer. Depending on the gravity of the circumstances you’d pick one or more of the above. But now the landscape has changed.

FaceBook. MySpace. Linked In.

Texting. Skyping.

Twitter.

All we really know is that within a couple of years or less these terms might be history and we’ll have new ones. Oh yeah, we also know that there is plenty we don’t know.

But we do know this: Content rules. Whether we are pushing or others are pulling we need good stuff.

Glad we have some.